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Copyright 2015 Unbounce
The Ultimate Guide to
Landing Page Copywriting
How to write brilliantly persuasive copy for all your marketing campaigns
About the Author, Joanna Wiebe
Joanna Wiebe is the original conversion copywriter and the creator of Copy Hackers, where startups learn to convert like mofos. You’ve likely read her copy on the landing pages or in the emails of MetaLab, Crazy Egg, Neil Patel, Indochino, Tesco, Invision, Intuit and MadMimi, among others, and her popular copywriting ebook series may be on your Kindle at this very moment. (So go read it!) Oh, and to throw in a little more social proof – in case you think she’s a weird little hermit – here are some of the conferences she’s been invited to speak at: Inbound, Copyblogger’s Authority Intensive, Problogger Event, HeroConf… and Unbounce’s very own Call to Action Conference.
The success or failure of each and every marketing campaign you run is riding largely on your landing page copy. Is your copy actually getting through to visitors, or is it chasing them away? In this 56 page ebook, pro copywriter Joanna Wiebe shares her hard-learned secrets for writing irresistible landing page copy.
How every piece of your marketing campaign has one job and what that job is
What a click-worthy call to action is made of
Why social proof is a copywriter’s best friend
The 5 critical copy elements on high-converting landing pages