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About the Author, Joanna Wiebe
The success or failure of each and every marketing campaign you run is riding largely on your landing page copy. Is your copy actually getting through to visitors, or is it chasing them away? In this 56 page ebook, pro copywriter Joanna Wiebe shares her hard-learned secrets for writing irresistible landing page copy.
How every piece of your marketing campaign has one job and what that job is
What a click-worthy call to action is made of
Why social proof is a copywriter’s best friend
The 5 critical copy elements on high-converting landing pages
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