What’s in the ebook?
This 50-page guide will teach you everything you need to know to increase Quality Score, improve conversion rates and lower the cost per acquisition by using relevant landing pages.
The 2 pillars of successful landing pages for PPC
How to identify & capitalize on user intent
How to decode Quality Score
When to sacrifice Quality Score for conversions
How to build the Ultimate PPC Landing Page
Plus, get a free fully customizable template of
The Ultimate PPC Landing Page inside!
How Do You Build Your Landing Pages?*
Get the Ebook
Copyright 2014 Unbounce.com - The Landing Page Builder For Marketers
About the Author
Matt Hessler is a bonafide search nerd. He has worked in search marketing since 2002, which is pretty much the stone ages. His search experience has ranged from building Google’s first 1 million keyword campaign to managing multimillion dollar per month budgets for Condé Nast and Publishers Clearing House as well as speaking at SMX and AdTech. He currently serves as Director of Search for Trada, a Google-funded startup in Boulder, Colorado.