I hope you enjoyed the webinar!
You'll find some links to the worksheets and template I mentioned in my presentation a little bit further down the page.
Use usabilityhub.com to run a 5-second test, fill in the scoreboard & see how good your landing page clarity is.
Separate your landing page copy from the design and you'll see if you have a campaign goal alignment problem.
"Unbounce is a phenomenal product for marketers seeking to improve the performance of their conversion funnel. There's no setup, it's easy to use, and best of all, won't require developer time & assistance."
Rand Fishkin, The Wizard Of Moz
You can build a landing page like this one with Unbounce
Build, Publish & A/B Test Landing Pages Without I.T.
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If they are in Google Docs they are master copies that everyone can access. Just save a copy for yourself and you're good to go! Enjoy.
Here's a simple Balsamiq format wireframe for you, to sketch out the form on your next lead gen landing page.
I'm currently writing an ebook about Attention-Driven Design. It should be available in about a month.
This doc is a work in progress, containing conversion statements you can test beneath your CTA.