What’s in the ebook?
This guide will teach you everything you need to know about A/B testing, including the all important “What to Test."
Introduction to A/B Testing
Find out why you should be testing.
Getting Started with A/B Testing
5 things all pages should have + a case study.
What to Test
Learn what and how to test page elements.
Workflow
Learn now to manage your testing workflow.
Dealing with Data
When to stop, and how to use your data.
The unGlossary
Terminology and tips for running better tests.
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