What’s in the ebook?

Email marketing evolved. That's what this guide is all about. It's how smart marketers are combining email campaigns with targeted landing pages to increase their conversions.

As we'll learn, the real crux of effective email marketing is based on the principle of sharing, not selling. You do this by leveraging your expertise through content marketing.

Why Email Marketing Loves Landing Pages

Building Mindshare with Great Content

Converting Your Subscribers Into Customers

Growing Your Subscriber List the Smart Way

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Copyright 2017 Unbounce - The Landing Page & Conversion Marketing Platform

The Smart Guide to Email Marketing Conversion

How Smart Marketers Do Email Marketing

About the authors

Oli Gardner

Georgiana Laudi

Co-Founder, Creative Director
Conversion rate optimization and landing page expert.

Director of Marketing
Expert in content, social and email marketing strategy.

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