What’s in the ebook?

This guide will teach you everything you need to know about A/B tesing, including the all important “What to Test”.

Introduction to A/B Testing

Find out why you should be testing.

Getting Started with A/B Testing

5 things all pages should have & a case study.

What to Test

Learn what and how to test page elements.


Learn now to manage your testing workflow.

Dealing with Data

When to stop, and how to use your data.

Terminology and tips for running better tests.

The unGlossary

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